Mrsool is one of the largest delivery platforms in Saudi Arabia and is now set out to expand into the ride-hailing sector, leveraging its extensive user base and logistics expertise. To bring this vision to life, a dedicated team was formed in India, Delhi to design and develop the new product.
Collaborated with a fellow designer in crafting the MVP within an ambitious two-month timeline. The project required development of three core platforms:
Customer App – Designed for effortless ride booking, reliability, and trust.
Driver App – Optimized for navigation, earnings management, and operational efficiency.
Backend System – Ensuring smooth ride-matching, payments, and support functionalities.
Mrsool is one of the largest delivery platforms in Saudi Arabia and is now set out to expand into the ride-hailing sector, leveraging its extensive user base and logistics expertise. To bring this vision to life, a dedicated team was formed in India, Delhi to design and develop the new product.
Collaborated with a fellow designer in crafting the MVP within an ambitious two-month timeline. The project required development of three core platforms: NOTE : This product vertical is not live yet
Customer App – Designed for effortless ride booking, reliability, and trust.
Driver App – Optimized for navigation, earnings management, and operational efficiency.
Backend System – Ensuring smooth ride-matching, payments, and support functionalities.
Mrsool is one of the largest delivery platforms in Saudi Arabia and is now set out to expand into the ride-hailing sector, leveraging its extensive user base and logistics expertise. To bring this vision to life, a dedicated team was formed in India, Delhi to design and develop the new product.
Collaborated with a fellow designer in crafting the MVP within an ambitious two-month timeline. The project required development of three core platforms: NOTE : This product vertical is not live yet
Customer App – Designed for effortless ride booking, reliability, and trust.
Driver App – Optimized for navigation, earnings management, and operational efficiency.
Backend System – Ensuring smooth ride-matching, payments, and support functionalities.
Timeline
Timeline
2 months (Oct 24 - Nov 24)
Company Background
Company Background
Mrsool is a leading on-demand delivery platform in Saudi Arabia - a key local player, offering a peer-to-peer model for delivering anything from food to essentials. Since its launch in 2015, it has grown into a super app and is now expanding into new vertical - ride-hailing.
Mrsool is a leading on-demand delivery platform in Saudi Arabia - a key local player, offering a peer-to-peer model for delivering anything from food to essentials. Since its launch in 2015, it has grown into a super app and is now expanding into new vertical - ride-hailing.
A thorough indepth disucssion was undertaken with product, tech and current Mrsool teams to ensure timelines were met. An agile design process was undertaken - which involved rapid prototyping, continuous iteration, and close collaboration with developers. A major challenge was balancing speed with usability while ensuring the MVP met both business goals and user expectations.
An indepth disucssion was undertaken with product, tech and current Mrsool team to ensure timelines were met. An agile design process was undertaken—which involved rapid prototyping, continuous iteration, and close collaboration with developers. A major challenge was balancing speed with usability while ensuring the MVP met both business goals and user expectations.
Benchmarking
Benchmarking
Competitor analysis and research was done of the other top players in the market like Uber & Careems
An indepth disucssion was undertaken with product, tech and current Mrsool team to ensure timelines were met. An agile design process was undertaken—which involved rapid prototyping, continuous iteration, and close collaboration with developers. A major challenge was balancing speed with usability while ensuring the MVP met both business goals and user expectations.
Pure Ride-Hailing:
Uber, Careem, Bolt
Negotiation / Control-Led:
inDrive
Task & Logistics-Driven:
Dunzo
Super-App Evolution:
Grab, Careem
Research & Planning
Research & Planning
We conducted research to gather key insights - spoke to lot drivers of Uber and Ola to understand their pain points as well users.
Leveraging the expertise of our product lead - who had prior experience in Saudi Arabia’s delivery market, we gained a deep understanding of local user behaviors and industry challenges.
Wireframes
Wireframes
With research insights in place, we moved quickly into wireframing to map out the core user flows. Given the tight timeline, we focused on low-fidelity wireframes for rapid iteration and validation. While i created the final UI, the tech picked wireframes and started building the architecture of the apps
JTBD
JTBD
JTBD
Development & Design
Development & Design
As the Customer map we followed an agile approach, with continuous feedback loops to address any challenges and refine features. Our focus was on maintaining consistency across the Customer App, Driver App, and Backend while ensuring that each platform functioned seamlessly.
As the Customer map we followed an agile approach, with continuous feedback loops to address any challenges and refine features. Our focus was on maintaining consistency across the Customer App, Driver App, and Backend while ensuring that each platform functioned seamlessly.
Rider App UI
Rider App UI
Rider App UI
Driver App UI
Driver App UI
Driver App UI
Dashboard
Dashboard
Car Details
Track details of each car and rides undertaking by the driver
GEt Trip Details
Know the live location of every car ride undertaken
Supply Mapping
Mark and map the various locations for ease of pickups and drops
Car Details
Track details of each car and rides undertaking by the driver
GEt Trip Details
Know the live location of every car ride undertaken
Supply Mapping
Mark and map the various locations for ease of pickups and drops
Car Details
Track details of each car and rides undertaking by the driver
GEt Trip Details
Know the live location of every car ride undertaken
Supply Mapping
Mark and map the various locations for ease of pickups and drops
Car Details
Track details of each car and rides undertaking by the driver
GEt Trip Details
Know the live location of every car ride undertaken
Supply Mapping
Mark and map the various locations for ease of pickups and drops
Car Details
Track details of each car and rides undertaking by the driver
Supply Mapping
Mark and map the various locations for ease of pickups and drops
GEt Trip Details
Know the live location of every car ride undertaken
Car Details
Track details of each car and rides undertaking by the driver
Supply Mapping
Mark and map the various locations for ease of pickups and drops
GEt Trip Details
Know the live location of every car ride undertaken
Car Details
Track details of each car and rides undertaking by the driver
Supply Mapping
Mark and map the various locations for ease of pickups and drops
GEt Trip Details
Know the live location of every car ride undertaken
Car Details
Track details of each car and rides undertaking by the driver
Supply Mapping
Mark and map the various locations for ease of pickups and drops
GEt Trip Details
Know the live location of every car ride undertaken
Car Details
Track details of each car and rides undertaking by the driver
Supply Mapping
Mark and map the various locations for ease of pickups and drops
GEt Trip Details
Know the live location of every car ride undertaken
Car Details
Track details of each car and rides undertaking by the driver
Supply Mapping
Mark and map the various locations for ease of pickups and drops
GEt Trip Details
Know the live location of every car ride undertaken
Car Details
Track details of each car and rides undertaking by the driver
Supply Mapping
Mark and map the various locations for ease of pickups and drops
GEt Trip Details
Know the live location of every car ride undertaken
Car Details
Track details of each car and rides undertaking by the driver
Supply Mapping
Mark and map the various locations for ease of pickups and drops
GEt Trip Details
Know the live location of every car ride undertaken
Testing
Testing
We conducted internal usability tests and went on the road to test both the apps. It was quite a fun and insightful trips taken along with tech person to handle glitches on the go.
Future Potential
Foundation for Launch
Foundation for Launch
The MVP successfully established the core ride-hailing experience, ready for launch and future scaling.
Efficiency & Collaboration
Efficiency & Collaboration
Delivered a fully functional MVP in just two months, showcasing the power of a focused and agile design approach.
User-Centered Approach
User-Centered Approach
Despite the tight timeline, research and testing ensured that the design aligned with user needs and expectations.
Scalability
Scalability
The design system and platform architecture were built to accommodate future iterations and market expansions.
